
Strategic Consulting & Marketing
Your Partner in Transforming Data into Business Success
Custom Tailored Solutions
Transform Your Business with Our Services
We design custom dashboards to track all aspects of your business—from sales and operations to supply chain, finance, and customer insights. Our real-time, tailored solutions integrate with your existing tools to help you make data-driven decisions quickly.
Market Research & Analysis
Leverage in-depth market research and analysis to uncover trends, understand customer behavior, and assess the competitive landscape. We help businesses segment their audience, forecast demand, and develop data-driven strategies to effectively target the right customers.

Business Process Optimization
Many businesses face inefficiencies that hinder growth. By analyzing and optimizing key business processes, we help you improve productivity, reduce costs, and stay competitive in today’s market.
Website Design & Development
We create custom, responsive websites that are both visually appealing and highly functional. Our designs are tailored to your business needs, ensuring a seamless user experience and optimized performance across all devices.
Search Engine Optimization
Boost your online visibility with tailored SEO strategies that drive organic traffic and improve search engine rankings. From keyword research to on-page optimization, we help your business attract the right audience and stay ahead of the competition.
ABOUT
Driving Business Success through Data
At Siesta Key Analytics, we empower businesses in Sarasota and beyond by unlocking the full potential of their data. Specializing in tailored solutions for data analysis, predictive analytics, business process optimization, and website design, we help businesses gain a competitive advantage and accelerate growth.
With a focus on personalized service and actionable insights, we partner closely with each client to understand their unique needs and deliver customized strategies. Your success is our priority, and we’re here to support you every step of the way.


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Founder
Hi, I’m Colby Rodgers, the founder of Siesta Key Analytics. I hold a Master’s in Business Administration with a concentration in Business Analytics and a Bachelor's degree in Finance. Over the past five years I’ve had the privilege of working with organizations and government agencies, including Leidos, NASA, and the Department of Homeland Security. My expertise includes streamlining financial operations, optimizing supply chains, and leveraging powerful tools like Power BI and Tableau to turn data into actionable insights. My deep knowledge of data analysis, predictive modeling, and process optimization has allowed me to empower businesses to make smarter data-driven decisions.
With a strong technical skill set and a passion for solving real-world problems, my goal is to bring the same insight and efficiency to businesses in the Sarasota area. Whether you need custom dashboards, market analysis, or operational improvements, I’m here to help you turn your data into strategies that fuel growth.
